Anyone can sit down and tell a story to an audience. Whether they can tell it affectively is the big question. In sports the art of broadcasting takes a whole new direction in the way stories are told. Radio broadcasters have the tougher job in that painting the picture with their words is the key to the entire broadcast. Some may say that over describing the scene is the most successful. From the color of the jerseys, to the pattern of the grass on the field are all part of painting the picture for listeners.
On the other hand, broadcasters for television may not have to describe as much detail because the event is occurring right in front of them, and fans and viewers back home can see most of it, but keeping them engaged is still extremely important. Although engaging fans may seem like a simple task at first, it involves a lot of preparation and knowledge behind the teams, its players, and the sport.
![]() |
| Courtesy of NESN |
One pair of broadcasters that have no problem engaging the viewers and put themselves right into the game is Jack Edwards and Andy Brickley of the New England Sports Network (NESN) and the Boston Bruins. This duo step into the booth game after game and provide fast paced, clear, and understandable commentary.
The two were first paired up in the 2005-2006 NHL season calling games together on the road. Starting in 2007 the two took over the duties of calling every game that was broadcasted on NESN. Brickley was a former hockey player, playing in the NHL, AHL, and IHL in a span of sixteen years, as well as three seasons at the University of New Hampshire. Edwards has been broadcasting since the early 1980s, starting his career as a play-by-play announcer for the University of New Hampshire at the same time Brickley was on the ice for the wildcats.
I’ve always enjoyed listening to them when the Bruins play and would rather listen to them every game unless treated with the voice of Mike Emrick of NBC Sports. Last night when the Bruins took on the Winnipeg Jets I focused on the dialogue between Edwards and Brickley and thought about what exactly it was that made it so affective.
Too often we hear structured broadcasts in that the play-by-play announcer calls exactly what he sees while the color commentator will follow up on bigger plays with analysis. What works well for Edwards and Brickley is their constant banter and conversation. Instead of having that structured broadcast style they take the time to talk about what is happening on the ice, offering insight to different players and style of play. This “table tennis” style of broadcasting as I like to call it will always be, in my opinion, the most desired as the game isn’t just being told to you, it’s putting you in it.
Edwards has always been accused of being a “Bruins Homer” in the sense that his style of broadcasting is extremely bias toward Boston. A pure example of this can be seen in the video below (specifically at 3:22). However, many find this style appealing because of the passion that is driven behind it. Though accusations say he’s too biased he still treats the opponent with respect which allows him to still paint that picture for viewers.
Despite all these qualities the most important thing to remember is how the story of the game is told. Word choice is key in getting the message across. Using complex words that most listeners may not understand could cause for the lack of interest in the game in which the remote will soon be picked up to change the channel.
Edwards is known for his unique choice of words. Some of them may be considered complex, but what makes it easy to understand is the description of the play surrounding the word(s) he uses. While I was watching last night’s game with my brother and my neighbor this exact thing was pointed out. While Edwards was using his “Edwardisms” my neighbor says, “Jack Edwards uses the most interesting words.”
In the end it really is determined by the listener or the viewer on whether a broadcaster is affective or not. The majority almost always wins and if the majority disapproves, then the broadcaster will most likely see his way out the door. It boils down to one point: affectively painting the picture with words.



